I was flipping through the channels the other day and I stopped on a Rolling Rock commercial. It appears that Rolling Rock is going to try to beam an advertisement for beer on our Moon. According to their ad-site Moonvertising.com, they are going to do this on Friday, March 21. I (lightly) searched the internet to verify the sincerity of this commercial, but I hardly even found a blog commenting on it, let alone a sponsored statement.
I can't even begin to tell you how sad it makes me to think that we are finally here. Beaming ads on the moon seems like it belongs in a dystopian apocalyptic movie. Who gets paid for the ad space? If I were to offer up my forehead to a startup dot com, I would be paid for that space. If Pepsi wants to be featured in the next Top Chef, they have to pay. Who is selling the moon?
I do not want to think of what might follow if this RR ad actually happens. Every night there is a full moon, there will be thousands of corporations beaming light into the sky, trying to force their way onto the surface. And, assuming that there is life on other planets, what happens if these signals are misinterpreted? Mars Attacks? Not to mention the fact that the beams used must take up an extraordinary amount of energy that might be better used elsewhere.
Friday night, if you skies are clear, take a look up to the heavens. We might just see the end of natural nature together.